In an ongoing move to engage more deeply with small business owners, Google India has launched a Premier SME Partner programme in the country. The chosen partners will develop, launch and manage digital campaigns for small and medium businesses.
These partners will offer end-to-end marketing solutions like search engine marketing, localised marketing solutions across Google properties, like AdWords.
"Of the $ 1.2 billion SME advertising market in India, we expect at least $100 million will be digital advertising," said Rajan Anandan, Managing Director & VP Sales, Google India, adding that he expects most small businesses that advertise for the first time to choose digital advertising. "The ability to measure impact will drive this choice." For Google, advertising is the single largest source of revenues internationally. In 2011, 96% of its annual revenue of $37.9 billion came from advertising.
These partners will offer end-to-end marketing solutions like search engine marketing, localised marketing solutions across Google properties, like AdWords.
"Of the $ 1.2 billion SME advertising market in India, we expect at least $100 million will be digital advertising," said Rajan Anandan, Managing Director & VP Sales, Google India, adding that he expects most small businesses that advertise for the first time to choose digital advertising. "The ability to measure impact will drive this choice." For Google, advertising is the single largest source of revenues internationally. In 2011, 96% of its annual revenue of $37.9 billion came from advertising.
