In an ongoing move to engage more deeply with small business owners, Google India has launched a Premier SME Partner programme in the country. The chosen partners will develop, launch and manage digital campaigns for small and medium businesses.
These partners will offer end-to-end marketing solutions like search engine marketing, localised marketing solutions across Google properties, like AdWords.
"Of the $ 1.2 billion SME advertising market in India, we expect at least $100 million will be digital advertising," said Rajan Anandan, Managing Director & VP Sales, Google India, adding that he expects most small businesses that advertise for the first time to choose digital advertising. "The ability to measure impact will drive this choice." For Google, advertising is the single largest source of revenues internationally. In 2011, 96% of its annual revenue of $37.9 billion came from advertising.
These partners will offer end-to-end marketing solutions like search engine marketing, localised marketing solutions across Google properties, like AdWords.
"Of the $ 1.2 billion SME advertising market in India, we expect at least $100 million will be digital advertising," said Rajan Anandan, Managing Director & VP Sales, Google India, adding that he expects most small businesses that advertise for the first time to choose digital advertising. "The ability to measure impact will drive this choice." For Google, advertising is the single largest source of revenues internationally. In 2011, 96% of its annual revenue of $37.9 billion came from advertising.
For the SME Partner programme, which is part of a global initiative, Google India has shortlisted six partners— Sokrati from Pune, Getit from Delhi, O3M Directional Marketing from Chennai, Effective Responses from Delhi, AdGlobal 360 from Delhi and ISPG Technologies from Bangalore.
The technology major is planning to add another 24 partners by the end of the year. Google will provide the selected partners marketing and sales support, market research, training, technical and operational support.
2 comments:
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As a Google PPC ninja once told me, it is important to constantly split-test new ads so that messaging is consistently being refined in a competitive marketplace. That happens on at least two levels: 1) The ads themselves, inside Adwords. It has easy split testing for ads and reports optimal performance. 2) On your landing page itself. That's where a lot of people miss the boat on conversions. They blame the ads but don't split test elements or versions of their landing pages. There are lots of ways to do this, but it's kind of technical and as a business owner I couldn't really be bothered with learning the details, but I can refer you to Simon. Call him - 207-618-8998.
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